RETURN ON INVESTMENT: A TOOL FOR MEASURING MARKETING IMPACT OF AN ORGANIZATION

SOCIAL MEDIA: EFFECTS ON MARKET SHARE IMPROVEMENT IN SERVICE INDUSTRY

A CRITICAL EXAMINATION OF THE IMPACT OF ADVERTISING ON BRANDS SELECTION AMONG CONSUMERS IN OWERRI, IMO STATE

AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS IN UYO, AKWA IBOM STATE

IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE

ASSESSMENT OF TWITTER BAN ON BRAND AWARENESS IN NIGERIA (A CASE STUDY OF RITE FOOD LIMITED, LAGOS STATE )

AN EXAMINATION OF TWITTER BAN ON DIGITAL MARKETING

AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND MARKETING

INTEGRATING PSYCHOGRAPHIC PROFILING FOR IMPROVED SALES. A CASE STUDY OF SHOPRITE

LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL A STUDY OF LIFE BEER IN THE SOUTH EAST

THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR

THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY